Every marketing expert will tell you that boundaries hurt your business. But what if they're wrong? What if the thing you think is holding you back is actually your secret weapon?

Just be vulnerable and authentic!' If you're a therapist, coach, or service provider working with sensitive topics, this advice probably feels completely wrong. That's because it is.

'You need to network more and be everywhere your audience is!' If you're an introverted service provider, this advice probably makes you want to hide under a blanket. The good news? You don't have to choose between business success and your energy.