Dani Marie Designs is a full service interactive agency specializing in graphic design, website design, and all things creative! We serve small and medium sized businesses throughout the entire United States. We pride ourselves on applying new concepts to traditional businesses techniques. Our goal is to increase your revenue by implementing cutting-edge marketing principles. Please take a moment to browse our site then give us a call at 888-483-0832 to see what we can do for you!

• Website Development & Management

When it comes to marketing, your website is now the single most important tool that you have at your disposal. Why? Because the abundance and availability of the internet has literally revolutionized the business world as we know it. The playing field has now been leveled. Savvy entrepreneurs can spread their messages further, faster, and cheaper than ever before. While this new medium presents many opportunities, it is also important to realize that a crudely constructed web strategy can actually harm your business. Every entrepreneur needs a professional, knowledgeable, and trustworthy team of web professionals to champion their business online. The importance of your website can not be understated. For this reason exactly we have created web design packages to fit any budget. Our websites are eye-catching, creative, and user-friendly.

• Website Analytics Implementation

In a traditional brick and mortar store it is the job of a sales representative to ensure that shoppers can easily find the products that they are looking for. Sales representatives achieve this task by interacting with customers, monitoring their behavior, and by maintaining a clean and organized storefront. As potential problems arise sales representatives alert the proper authorities. Online this task is accomplished by installing and monitoring website analytics. Web analytics software gives you the ability to monitor your visitors, view trends, and judge the overall effectiveness of your content.

• Website Tracking & Conversion Analysis

Driving traffic to your website is only part of the equation. Once they get there what do you want them to do? Well, if you run an ecommerce website then you want them to buy. If you are promoting a service based business then you want the visitor to call. If you run a blog or social network then you want visitors to subscribe and frequent your website. Online when a visitor completes a desired set of actions then they are considered a "conversion". There are many tried and true methods to turn visitors into customers and we have the knowledge to implement these strategies on your website. Call Dani Marie Designs at 888.483.0832 today and ask us to help you define your conversion goals and maximize your visits.

• Website Consulting & Recommendations

Designing a professional and modern website is a complicated process. Long gone are the days of websites being created in pure HTML. Today’s websites are hybrids which utilize HTML, CSS, Flash, numerous web programming languages (Actionscript, ASP, Javascript, PHP, Ruby on Rails, SQL, XML, etc.), databases, and content management systems. It takes years to learn these technologies and even longer to acquire the real world experience necessary to implement them properly. At Dani Marie Designs we have the knowledge to take your visions and turn them into reality.

• Brand & Identity Creation

We know that no two businesses are alike but what sets your business apart from the competition? It can be tempting for new or small businesses to copy the formula that their competitors have created but the problem with “Me Too” marketing is that it does not tell your customers why they should chose you. Branding is the art of differentiating your product or service from the competition. If you do not define the differences between you and them then you are giving your customers no other choice than to make their decision solely based upon pricing. At Dani Marie Designs, we have the experience to help you define your brand and shine light upon your company’s unique qualities.

• Directory Listing & Evaluation

Directory listings are a great way to improve your search engine rankings and drive traffic to your website. Unfortunately, finding and recognizing quality directories for your product or services can be a time consuming and frustrating process. We all know about the prominent business directories like Yahoo! Yellow Pages and Google Directory but is your business also listed on Angie’s List, Kudzu, Insider Pages, or Merchant Circle? If you are not then you could be missing out on potential customers. As part of our directory listing and evaluation process we craft a list of directories that would benefit your website and then begin the registration process.

• Ghost Blogging

A ghost blog is a blog written by a company or person on behalf of another entity. It has become relevant in recent years because blogging has officially taken the internet by storm. What started as a simple way to keep friends and family up to date on the latest happenings has turned into a necessity for any business owner wanting to succeed online. Why? Well for starters blogging will quickly improve your search engine rankings. Second, blogging helps you educate your client base on industry news and changes. Third, insightful and poignant blogs give your customers a reason to frequent your website thereby increasing repeat business and referrals. The down side of blogging is painfully obvious; first blogging requires fresh and interesting content which can become very time consuming to develop. And second, as simple as it is, most people just don’t like to write. This is where we come in, stop dreading bogging and let our experts write for you.

• Pay Per Click (PPC) Management

Pay per click (PPC) is an internet advertising model used by most major search engines, advertising networks, and content based websites which allows advertisers to pay their host only when their ads are clicked. All small businesses should allocate a decent sized budget towards PPC advertising. Why? The reasoning is simple: it is estimated that Google receives over 235 million searches per day. If you are not advertising with the search engines, you are missing out on a huge segment of the population. Our pay per click management services cover the “big three” search engines, Google, Yahoo, and MSN. We will setup your campaigns, monitor your results, and optimize your settings for optimal performance.

• Print Design and Coordination

Offline marketing is still critical towards running a successful business. Because of this we also offer graphic design services such as logo creation, business cards, stationary, flyers, postcards, and vehicle wraps. And because creating the design is only half of the equation, our team also works with a number of offset and digital printers to deliver the quality you expect at a price you can afford.

• Search Engine Optimization

It is estimated that Google processes over 235 millions searches per day. Having a website that isn’t optimized for the search engines is like buying a car without wheels. Your website should include a sitemap, unique page titles, WC3 compliant HTML, meta tags, attribute tags, and targeted content. Our search engine optimization packages target different kinds of searches, including image searches, local searches, and industry-specific or vertical search engines.

• Social Media Optimization

Social media optimization (SMO) is the strategy for generating publicity through social media, online communities and community websites. In the past business owners could only funnel traffic to their websites via search engines, now with the abundance of social networks and media sharing tools business owners can divert traffic simply by maintaining a Facebook, MySpace, or LinkedIn profile. You can also be more proactive about optimizing your business by distributing your content via RSS feeds, blogs, and social news websites.

• Vendor Selection Assistance & Coordination

What is the best domain name for your business? Should you host your website with GoDaddy or Network Solutions? Should your server run on a Linux or Windows OS? Heck, what is an OS? Should you advertise on Google or Yahoo? How much should you spend to even see a result? Should you print your brochures with at a digital print shop or an offset facility?

When you are looking to purchase a product or service sometimes it is hard to get an honest answer from vendors. Don’t worry! We can explain the pros and cons of each choice. We base our recommendations off of your budget, your needed results, and the specific requirements of the project.

• Viral Marketing Implementation

Now before you take two steps back and reach for your hand sanitizer you should know that Viral Marketing is a good thing. You won’t need a strong dose of penicillin and bed rest to shake this bug. Offline, viral marketing is simply called "word of mouth", "buzz", or "referrals". Online, these cornerstones of business are called "viral" marketing. So how do you "infect" your visitors? Deliver an outstanding product and then make it easy for your customers to tell a friend. This can be achieved via "tell-a-friend" emails, testimonials, or gift certificates. Give us a call and ask us to craft a plan for you!